The Hypothekers Association B.V. is a franchise organization in the field of mortgage advice. The more than 170 branches are known as De Hypotheker. These branches provide independent advice about your mortgage: the available mortgage types and the associated insurance policies. After giving advice on the correct mortgage, we then take care of the quotation and the conclusion of your mortgage. The organization plays a leading role in this market and takes care of several billion euros in mortgages each year. The hypothekers association encountered defects in their old CRM system. She was looking for a better link between their franchise members, customers and the head office. There was also the demand to switch completely to a cloud strategy. Profit4SF has hoped De Hypotheker to optimize the entire process. By extensively linking Sales Cloud and Service Cloud, the advisors can make the mortgage quotes online and have them signed by their clients online. If there are any questions, the customer can ask them directly to the service department.